Content plan for Ilag
Content plan focused on the new collection launch
Collaboration with influencers
Brands’ values
Brands’ founder
Brands’ retailers
(images, stories, text, hashtags).


This is an example of two-week content plan for Ilag marketing campaign Spring/Summer 2021. Ilag is a newly launched Norwegian brand by former Varner designer, Renate Nipe, with a focus on sustainability and "slow fashion". It offers women garments that can be used for all kinds of purposes: home, work, and leisure. The goal of this content plan is to present the brand at the Copenhagen International Fashion Fair 2021, increase sales in the online store, and increase the number of followers on social media.

Please follow this link to learn more about this marketing campaign.

Sources:, @ilag__,

Content plan: