Roma Uvarov



“Where is Roma?”
Instagram Campaign for Roma Uvarov Design.
Fall/Winter 2022 Collection.

Digital analysis
Concept
Content
Moto and visual representation


Description:

This is an Instagram campaign for Roma Uvarov Design for the launch of his new FW2021 collection. Roma Uvarov is a young Russian designer with a provocative approach of “craziness with an idea”. He reconsiders reality through a mix of eclecticism, sustainabilty, and Russian tradition. The purpose of the campaign is to draw attention to Roma Uvarov Design's new collection. It was displayed digitally during the pandemic as a short film where Roma talks about the inspiration for his new collection. Roma Uvarov Design FW2021 Digital Fashion Week.
Concept and visual representation:

The campaign's motto is "Where is Roma?". It will be launched in December 2020 and will consist of three images and two Instagram stories. Images will show typical Christmas narratives: first snow, a snowman, a boy in winter clothes. Roma himself is not in the picture, but he is there indeed. He is connected through various garments from his new collection that are used in the campaign: shoes, sweater, and accessories. Where is Roma, and what is he doing? Followers are invited to find out by watching Instagram stories with insights into Rome's new FW2021 collection. The styling of images and text reflects Roma's love of the absurd and the childish. They also refer to the designer’s Soviet identity, which is often used in his collections. Stories, on the other hand, has soft summer colours. They resonate with the digital presentation made in the same colour palette.

References:


Logos (Instagram, Facebook, TikTok)


Instagram images @romauvarovdesign


Instagram stories @romauvarovdesign

Campaign:

Winter is coming. Where is Roma? Follow us on Instagram to find out.
#romauvarov #russianfahion #FW2021 #newfashioncollection #whereisroma
Post 1 

Winter is coming. Where is Roma? Follow us on Instagram to find out.
#romauvarov #russianfahion #FW2021 #newfashioncollection #whereisroma
Post 2.

Winter is coming. Where is Roma? Follow us on Instagram to find out.
#romauvarov #russianfahion #FW2021 #newfashioncollection #whereisroma

Story 1


Story 2

General overview


Posts .


Stories.